Webinars should be more than another on-line session of struggling to listen to a halo of talking heads.

A well-crafted webinar will give attendees an opportunity to collaborate, to develop a common understanding on challenging issues. While there has always been a place in business for webinars since the concept was first developed, because of Covid-required physical distancing and other limitations, webinars are coming into their own. When a webinar is thoughtfully planned and designed, it will give attendees a convenient mechanism to learn, to share, to collaborate, to be efficient, and all with a lower carbon footprint.

E2M has been producing webinars for over ten years. We believe they should be as entertaining as they are informative. We tackle each one in the same way television producers look at making a show. In fact, we did make a pilot, on-line TV show, similar in concept to a TEDTalk, but in reverse. We used a small theatre that seated a couple hundred people and opened the “doors” to 10,000 virtual viewers.

Bob McDonald, host of CBC’s “Quirks and Quarks” was our Moderator. There were speakers of international renown, like Paul Stamets, a noted mycologist, and there were small business owners, like Barbara Kay, who was the co-founder of Ontario’s first 100 Mile Market. Outside of theatre, we used the exhibition spaces for an EcoFair, so everyone who attended (whether in real life or virtually) could learn about innovative technologies, as well as share ideas and experiences.

Our webinars have always been highly rated by our clients, but that’s not enough. We believe in the relentless pursuit of doing better.

Our webinars address the interests and needs of our clients, so that we further their collaboration efforts on very specific issues.

We have also opened the door to broader audiences. Sometimes we invite pre-determined stakeholders to join us for specific purposes. On occasion, a session is open to anyone interested in collaborating on important issues. These have included accelerating action on climate change, resolving challenges related to environmental management, and addressing strategies and tactics to combat ‘greenwashing’. Some webinars are free, while others carry a charge as part of a stakeholder engagement process.

Exclusively for small business.

20 minutes for 20 dollars gives you quick insight to simple ideas

Struggling to make your business ‘greener’? Suppliers and customers asking about your environmental footprint? Or perhaps your carbon footprint?

What’s in it for you?

This series will give small business owners and managers the tools to do better, to green their productivity. When business knows what to do, how to do it, and understand why this makes a difference for your business, your family, your community, everyone wins.

Small business offers unique advantages that are typically ignored or undervalued by big businesses and governments. That’s a mistake. A big mistake.

What’s it going to cost you?

Twenty minutes and twenty dollars (+ tax).

What is it?

Each webinar will focus on a specific environmental issue that is probably affecting your business right now, and how your business may be impacting the environment. You will:

  • learn key terms and what they mean
  • receive instructions on how to use one tool or technique that will improve the productivity of your business
  • understand the risks and opportunities (costs and benefits) may be facing you
  • be able to ask questions (with follow up after the session when needed).

Participants will find each session building upon the previous one, because when data becomes information it transforms into knowledge, and that means you can make better decisions for your company and the environment.

However, you will get a lot out of joining just one session, or only the ones that will have the greatest meaning for your business.

This series has been designed for small business owners and managers, with insight and research from a number of small business associations, including the Canadian Federation of Independent Business (CFIB), SMEunited, etc.

The webinar leader is Lynn Johannson, an internationally recognised environmental management expert. More information on Lynn’s expertise and successes follows the list of sessions.

Everyone needs to do better.

Join the session(s) that interest you. Each session will be offered twice on the following dates. You can email questions before or after sessions. With regret, there are no refunds.

There is a technical limit, so it’s first come, first …

Don’t Miss Out!